We’re thrilled right now to announce our newest customer in France, la banque postale, a respected lender inside the country that features a track record of creatively leveraging social networking to create brand awareness. With Hearsay Social, its advisors can have a professional, personalized “La Banque Postale advisor” Facebook presence, as well as the capability to interact dynamically with customers and strengthen relationships.
La Banque Postale has maintained a powerful presence on social media since 2011 and it is one of the first banks in France to fully embrace and utilize the potency of the Internet. It developed and created an innovative episodic Web series in 2014 that drew considerable YouTube viewership, plus recently launched a true-time advertising campaign on Twitter using #aMonEchelle.
Based on a press statement issued in France, advisors with “La Banque Postale advisor” Facebook pages powered by Hearsay Social will gain access to a content library prepared beforehand through the corporate digital team, so that time spent on social networks is optimized and interactions with consumers are relevant. In addition they receive alerts on when clients share information about important events within their lives on Facebook, like a marriage or birth. Advisors can quickly react with relevant, pre-approved content, providing a very high degree of personalized customer relations.
The ultimate goal with this new partnership is to further strengthen the close relationship between La Banque Postale along with its customers by giving them a brand new method of communicating with their advisors, says Thomas Salviejo, head of digital communication, digital media and acquisition at community bank.
Hearsay Social provides Social Predictive Suite for financial advisors and insurance agents within the world’s largest finance institutions, including 7 of your 10 leading companies inside the sector including New York Life, Raymond James, Vanguard and Penn Mutual. Hearsay Social team over 115,000 agents and consultants worldwide, allowing them to devipky89 in touch with the mobile client and social today on Facebook, LinkedIn, Twitter, Google and mobile sites. The counselors use a unique research into the profile with their customers through multichannel signals and predictive content library lets them share the right content on the proper time. The integration features and supervision of your solution help teams of compliance and monitoring within companies to conform to industry regulations and corporate policies.